Social media is a great way to share information about your school and engage with parents, but it comes with a risk and each platform should be considered before jumping into the deep end.
We're big advocates of schools not being drawn into the 'app' fad and don't think you need to spend big money on an app to communicate with parents. This is a walled garden to share news, events and galleries that we can see a great benefit in sharing with everyone.
We think Facebook and Twitter should be used as an extension to your school website. By posting updates and school information on social media, parents can follow your page and be notified no matter where they are or what type of device they own. You can also share information about your local community and celebrate your achievements with a larger audience.
Another benefit is that social media accounts are now common place and are used to research schools. A by-product of using these platforms is that it will help promote your school and showcase the great work that you do.
A big concern that we hear from schools that haven't adopted social media yet is the potential for negative feedback from parents and a sense of losing control of content that is associated to your page.
These concerns can be alleviated by regularly monitoring your social accounts and understanding your privacy options. If used correctly it can be a powerful way to keep in contact with parents, even if it's only used to share occasional updates to your school website!
If you would like to talk to us about using social media for your school, how Web4Edu's integration with social media makes updates seamless, or you would like us to manage your entire social profile, we would love to chat.
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